A redesign of a 6-pack of Root Beer. IBC has a great product but very lackluster branding and packaging. I wanted to create a more sophisticated and premium brand that would stand out on the shelf. The logo redesign is bold and the typography follows suit. The colors are high contrast and representative of the rich flavor of the beverage. I included a background texture and hand drawn illustration to emphasize the craft that goes into making the product.
As a class we were instructed to create our own die-lines and construct the final product.