Chihuahua Cerveza

Chihuahua Cerveza

Worked 2 months for Chihuahua Brewing Company helping them develop their brand identity as well as packaging. Their goal is to compete with the likes of Corona, Modelo, Dos Equis, etc. as a U.S. brewed Mexican Lager. They wanted to stray from a craft beer look to a more classic and bold look. I took design cues from Mexican culture, both modern and historical, to create the word mark. I wanted to implement the usage of serifs in the main type and accenting that with a modern “havana” style typeface.

In the packaging I wanted to emphasize the product and the dog illustration. Both are very prominent features of the packaging and I used color to differentiate styles.

Note: Only the word mark was selected for company use. The packaging and beer cans are not representative of Chihuahua Cerveza’s final brand identity.

Client name
Chihuahua Cerveza
Skills
Illustrator, Photoshop, Brand Development