Claremont Craft Ales has always been one of my favorite breweries. So it was only a matter of time before I reached out to them to do some design work. Low and behold they had me develop a new brand identity that would complement their existing branding while pushing them into the modern realm. The images above are a collection concepts I presented in the first round of exploration.
I wanted to play around a bit with the brand identity and went pretty far into left field just to test the waters. I’ve always found it healthy to stray from the design brief to see if any of the concepts spark other ideas.
Note: These are concepts not a final pieces for Claremont Craft Ales. A submission for a final identity has been completed and I am now awaiting an official implementation of the artwork before showing it in any capacity.