IBC ROOT BEER RE-DESIGN

Perhaps my most favorite project as a student. This┬áRe-design I was tasked with completely changing the look and feel of IBC’s logo and packaging. I wanted to make robust and high contrast packaging to enforce the richness and quality in the flavor of IBC Root Beer. With a bold logo, a subtle texture, hand drawn illustration, and masculine type I feel that this is something people would take a second look at while shopping.